Cracker Barrel celebrated "50 years of pleasing people" with a showstopping wide-screen projection activation provided by Encore Global. I served as Creative Director for the show, generating all storyboard and copy ideation, and leading a team of ten stellar designers. Our task was to create as much rich 3D animated content as possible, bringing the iconic Cracker Barrel brand to larger than life dimensions.
We created distinct micro-branded looks for the conference opener, awards, activities, and special show segments. In lieu of standard powerpoint slides, supporting click-for-click animations were created for all c-suite presentations - anywhere from 20-85 animations per presentation. A few presenters even found themselves embedded in the animations - via a live green screen component.
Title Animation Sample
Award Winner Animation on Alpha
Speaker intro animation.
Logo Animation
Logo Animation
Speaker Animation
Conference Logo Animation
"Bouncing Ball" Sing-a-Long animation. To the tune of the bridge of "I want it that way".
Discrete branding for "Second Shift" talk show segment.
